64. What dose the passage tell us about John Styth Pemberton?
A. He was highly respected by Atlantans
B. He ran a drug store that also sells wine.
C. He had been a doctor until the Civil War.
D. He made a lot of money with his pharmacy.
62. Which of the following was unique to Frank M. Robinson, working with the Pemberton’s Company?
A. Skills to make French wine
B. Talent for drawing pictures
C. An acute sense of smell.
D. Ability to work with numbers.
63.Why was the year 1886 so special to Pemberton?
A. He took to doing a job like Sherlock Holmes’s
B. He brought a quite profitable product into being.
C. He observed the founding ceremony of Statue of Liberty.
D. He was awarded by Coca-Cola for his contribution
64.One modification made of French Wine Coca formula was__________
A. used beer bottles were chosen as containers
B. the amount of caffeine in it was increased
C. it was blended with oils instead of water
D. Cola nut extract was added to taste
65. According to the passage, Coca-Cola was in the first place prepared especially for ________
A. the young as a soft drink
B. a replacement of French Wine Coca
C. the relief of a hangover
D. a cure for the common headache
66. The last paragraph mainly tells___________
A. the complaint against the lazy shop-assistant
B. a real test of Coca-cola as a headache cure
C. the mediocre service of the drugstore
D. a happy accident that gave birth to Coca-Cola
Passage 2
Between 1833 and 1837, the publishers of a “penny press” proved that a low-priced paper, edited to interest ordinary people, could win what amounted to a mass circulation for the times and thereby attract an advertising volume that would make it independent. These were papers for the common citizen and were not tied to the interests of the business community, like the mercantile press, or dependent for financial support upon political party allegiance. It did not necessarily follow that all the penny papers would be superior in their handing of the news and opinion functions. But the door was open for some to make important journalistic advances.
The first offerings of a penny paper tended to be highly sensational; human interest stories overshadowed important news, and crime and *** stories were written in full detail. But as the penny paper attracted readers from various social and economic brackets, its sensationalism was modified. The ordinary reader came to want a better product, too. A popularized style of writing and presentation of news remained, but the penny paper became a respectable publication that offered significant information and editorial leadership. Once the first of the successful penny papers had shown the way, later ventures could enter the competition at the higher level of journalistic responsibility the pioneering papers had reached.
This was the pattern of American newspapers in the years following the founding of the New York Sun in 1833. The sun, published by Benjamin Day, entered the lists against 11 other dailies. It was tiny in comparison; but it was bright and readable, and it preferred human interest features to important but dull political speech reports. It had a police reporter writing squibs of crime news in the style already proved successful by some other papers. And, most important, it sold for a penny, whereas its competitors sold for six cents. By 1837 the sun was printing 30,000 copies a day, which was more than the total of all 11 New York daily newspapers combined when the sun first appeared. In those same four years James Gordon Bennett brought out his New York Herald (1835), and a trio of New York printers who were imitating Day’s success founded the Philadelphia Public ledger (1836) and the Baltimore sun (1837).The four penny sheets all became famed newspapers.

67. What does the first paragraph say about the “penny press?”
A. It was known for its in-depth news reporting
B. It had an involvement with some political parties.
C. It depended on the business community for survival.
D. It aimed at pleasing the general public.
68. In its early days, a penny paper often ___________--
A. paid much attention to political issues
B. provided stories that hit the public taste
C. offered penetrating editorials on various issues
D. covered important news with inaccuracy
69. As the readership was growing more diverse, the penny paper____________
A. improved its content
B. changed its writing style
C. developed a more sensational style
D. became a tool for political parries
70. The underlined word “ventures” in Paragraph 2 can best be replaced by ___________
A. editors
B. reporters
C. newspapers
D. companies
71. What is true about the Philadelphia Public Ledger and the Baltimore sun.?
A. They turned out to be failures.
B. They were later purchased by James Gordon Bennett.
C. They were also founded by Benjamin Day.
D. They became well-known newspapers in the U.S.
72. This passage is probably taken from a book on ___________
A. the work ethics of the American media
B. the techniques in news reporting
C. the history of sensationalism in American media
D. the impact of mass media on American society

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