hey went to the cities with a Mexican population—Los Angeles, Chicago, New York —and then they put it in restaurants and stores there. The key to brand-building is to have something good that you roll-out in a very intelligent way. Maybe even invisibly for a while because you want to be under the radar screen of competitors.”

［F］ Starbucks is a very good example where coffee is coffee but they decided to sell it differently, put a higher price, make it good-tasting and make it an experience rather than just some coffee. In fact, I’ve heard that if Starbucks closed its shops, a lot of people would go crazy. They are in such a habit of going to the Starbucks before work, taking the coffee, and they’d become desperate otherwise.”

Part C

Directions：

Read the following text carefully and then translate the underlined segments into Chinese. Your translation should be written clearly on Answer Sheet 2. (10 points)

Every year college enrolment time in China brings many controversies and stories.Rising tuition fees, the chances of poverty-stricken students entering colleges, enrolment corruption, regional equality of enrolment, curriculum reforms—all are themes of vigorous public debate. A topic of hot debate is the regional equality of the country’s college enrolment.

(46) China’s colleges are mostly publicly invested, with some key national universities, such as Peking University and Tsinghua University, financed by the central government, with the others mainly funded by local governments. The Ministry of Education sets quotas for these key colleges and universities concerning how many students they should enroll from different regions. They are entitled to make small adjustments to the quota plan.

(47) The issue of regional equality arises from the fact that many of the high-quality national universities financed by the central government admit a large proportion of students from where they are located, putting applicants from other regions at a “disadvantage.”

Some people argue that since these national universities are financed by the central government funds, or taxation paid by people from all regions, they should not favour local candidates. By not doing so, they are damaging educational equality. (48) Proponents of the differentiated enrolment policy argue that these universities have received various policy supports from local governments and it is justifiable for them to offer preferential terms to local applicants.Both arguments hold water, since this is a complicated question with no easy answers.

It is a practice in many countries to favour, to a varied extent, local candidates in the en

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